Branding Webinar: Insights on How to Leverage Brand Australia in South Korea
On Wednesday, June 2, 2021, AustCham Korea was pleased to partner with Australian Made Campaign Limited (AMCL) to host a special webinar sharing ‘Insights on How to Leverage Brand Australia in South Korea‘.
It was terrific to have over 100 registrations for the event and considerable interest from Australian businesses keen to export to South Korea!
The webinar included two parts, with the first session delving into the meaning and marketing strategies embodied in the ‘Brand Australia’ label, featuring a presentation by Jessica Beard, Export Manager at AMCL and a case study by Josephine Robson, Founder/CEO at Golden 8 Skincare.
The second part of the webinar, we delved into Korea branding insights, with a presentation by Sujin Choi, Digital Strategy Consultant at Asiance.
Watch the webinar recording below or visit AustCham Korea’s YouTube channel.
