Tasmania Government Appoints Trade Advocate

Tasmanian Premier, Jeremy Rockliff, has announced Mr Jean Ough as the new Trade Advocate for Tasmania to the Republic of Korea. Jean Ough will connect and facilitate export-ready Tasmanian businesses with opportunities in-market, and strengthen collaborations and connections with Korea and Tasmania.

The Premier stated, “Korea has become an increasingly important market for Tasmanian goods and services, with Incat themselves delivering their first ferry to Korea 25 years ago, and handing over the keys to their most recent vessel in June 2023.

“Congratulations to Mr Ough, and I look forward to working with him to grow these important opportunities into the future.”

The Tasmanian Trade Strategy 2019-2025 identifies Korea as a key market for focussed engagement. Korea is Tasmania’s third top destination of goods exports, with an annual export value of $503 million and around 11 percent market share in April 2023.

Mr Ough brings extensive experience to the role and holds the position of Managing Director at Lapis International Co – his consulting company specialising in providing advisory services to organisations in diverse industries seeking expansion in both the Korean and Australian markets.

Mr Ough will join the current Tasmanian Trade Advocate appointments already made in the US, Japan and China, as part of the International Business Development Network program, enabling in-market presence to key markets for Tasmanian exporters.