On June 12, 2024, representatives from the Australian Chamber of Commerce in Korea attended the Seoul Food and Hotel Expo at Kintex to support their members and help introduce future Australian F&B brands to the Korean market. Held from June 11 to 14, the event offered a prime opportunity for businesses to connect, share innovations, and explore new ventures in the food and hospitality industry.
The Australian Pavilion, a beacon of premium Australian food and beverage products, successfully drew over 10,000 visitors who were eager to sample offerings from 46 leading companies. With a total of more than 40,000 attendees at the event, the Pavilion served as a testament to the strong presence and increasing popularity of Australian products in the Korean market.
Marking the 10th anniversary of the Australia-Korea Free Trade Agreement (KAFTA), AustCham Korea was delighted to see many existing members, new companies and key government and trade representatives in attendance.
The Chamber extends its best wishes to all participants and looks forward to supporting new and existing businesses as they expand into the Korean market.
[Photo credit: Australian Embassy]
