Austrade Insights – Korean consumers anticipating arrival of new season Australian table grapes


Taste Australia campaign for Australian table grapes starts in Korea today! With growing demand for high quality produce, premium Australian grapes are getting popular in Korea especially with new varieties such as Sweet Sapphire, Cotton Candy and Autumn Crisp.

Austrade continues to work closely with Hort Innovation to deliver the Taste Australia campaign promoting premium Australia table grapes each season, both in offline and online channels.

COVID-19 has re-directed sales from offline to online and TV home shopping channels as many consumers are reluctant to visit large shopping centres. This year’s Taste Australia campaign will be focused on online promotion and collaboration with TV home shopping channels to capture the changing shopping habits of consumers.

The photo featured above was taken at Emart, the largest hypermarket chain in Korea. To tune in to the campaign please refer to the details below:

Broadcast date: Fri 10 April @ 5.35 pm – Korean time

Shinsegae Shopping
Broadcast date: Thu 16 April

Read more about the news from Austrade here.