Menz’ Choc Honeycomb enters Korean Market

//Menz’ Choc Honeycomb enters Korean Market

Menz’ Choc Honeycomb enters Korean Market

After 33 years, Koreans can now enjoy Australia’s favourite Choc Honeycomb!

Today, the first shipment of Menz’ Choc Honeycomb has been approved by MFDS, and is ready for sale in Korea.

Choc Honeycomb is one of Australia’s leading confectionery snacks, and has been a favourite of Australian kids and parents alike, since honeycomb was first created in the early 1900s. Choc Honeycomb is sensational sweet and crunchy honeycomb, covered with delicious milk chocolate – a delicious crunch in every bite!

This exciting new product is going to provide a whole new snack experience, unlike anything that Koreans have tasted before!

Leading Australian import Company “OK Superfoods”, led by former Coca-Cola Bottling Co. CEO David Westall, has worked hard with leading Korean retailers to bring Choc Honeycomb into their stores. CEO David Westall is proud to announce that “Ministop” convenience stores will be the first in the country to have Choc Honeycomb, available in August. David says “OK Superfoods is proud and excited to bring you high-quality, premium Australian confectionery. This new product aligns with our mission; to ensure the delight and well-being of our consumers by providing innovative, fun and enjoyable treats from natural origins, to enhance your busy lifestyle.”

David Westall also stated “as Menz Choc Honeycomb was being imported to Korea for the first time, we did experience some complexities with approval by MFDS Korea but with the fantastic assistance of Austrade and Department of Foreign Affairs and Trade we were able to fully satisfy all MFDS requirements and Menz Choc Honeycomb was approved for import and sale in Korea. I really want to thank Austrade and DFAT team for their help and Korea’s Ministry of Food Drug and Safety for their helpful and understanding team members.”

Phil Sims, CEO of Robern Menz, one of Australia’s oldest and most-respected confectionery manufacturers, said today “To finally include Korea amongst the countries that enjoy our products, along with Japan, Europe and USA, is an exciting step and we are thrilled to be working with OK Superfoods”.

Choc Honeycomb is available in 100g bags from your nearest “Ministop” convenience store.

Be one of the first Koreans or expats to try this new Choc Honeycomb sensation!

More information can be found at or  www.